Black-Eyed Susan (Rudbeckia hirta) is a short-lived perennial or biennial that delivers bold, golden blooms with dark centers—a cheerful presence in the garden and an important resource for pollinators. This flower is perfect for jumpstarting color and habitat value in new native gardens, where longer-lived plants are still getting established.

Blooming in the first or second year, Black-Eyed Susan attracts butterflies, bees, and moths, offering both nectar and pollen through summer. Though it may fade after a few years, allowing it to self-seed will keep it coming back naturally in your planting.

It thrives in full sun and well-drained soils, and its fast growth and eye-catching flowers make it a reliable favorite for borders, pollinator patches, and meadow-style plantings.

Why Choose Black-Eyed Susan?

• Fast color – Early bloomer in new plantings.
• Pollinator-friendly – Supports bees, butterflies & moths.
• Self-seeding – Easy to maintain with minimal effort.

Plant Black-Eyed Susan in full sun, and enjoy a bright, low-maintenance native that brings quick beauty and essential pollinator support to your garden.